Listing agreement software for real estate agents

Pricing patterns

Every pricing model you actually use

Planar supports the pricing patterns real estate agents actually use — fixed-fee, retainer, hourly, value-based, milestone-based — without forcing one into the shape of another.

• Commission-based listing agreement

  Total commission as a percentage of sale price, with co-broker split.

  5–6% of sale price

• Flat-fee listing agreement

  Fixed listing fee for limited-service or flat-fee MLS brokerage models.

  $500–$4,000 flat

• Buyer representation agreement

  Buyer-side commission disclosed in advance under post-NAR-settlement requirements.

  2–3% of purchase price

• Hourly consulting

  For investors and FSBO clients wanting transaction support without full representation.

  $150–$300/hr

Works alongside the tools you already use

Pairs cleanly with your existing stack.

Planar handles the proposal-to-deposit slice. Where it overlaps with real estate agents-adjacent tools — dotloop, SkySlope, DocuSign Rooms for Real Estate, TransactionDesk, Brokermint, PandaDoc, Follow Up Boss, Lofty — Planar specializes in the deal surface and lets the rest of your stack do what it already does.

FAQ

Common questions from real estate agents.

What is Planar?

Planar is a Claude-native deal surface for real estate agents. You draft your listing agreement in Claude using a Custom Connector, then open it as a live URL with signature, payment, and scheduling embedded on the same page. Planar replaces the workflow of exporting to PDF, attaching to email, sending a separate Stripe invoice, and managing e-signature in a fourth tool.

How much does Planar cost?

Planar has three tiers, billed per workspace (not per seat): Plus at $29/month ($23/month annual), Pro at $79/month ($63/month annual), and Studio at $199/month ($159/month annual). The Founder plan offers $29/month for 12 months on Pro features for the first 100 customers. A 14-day free trial is available without a credit card.

Does Planar charge transaction fees on customer payments?

No. Planar charges $0 in platform transaction fees on customer payments routed through Stripe Connect. Stripe's standard processing fees (2.9% + $0.30 in the US) still apply, but Planar takes no additional cut. This is verifiable by comparison: Ignition charges 1% + $0.30 per transaction on top of Stripe; Qwilr layers its own app fee; PandaDoc, Proposify, HoneyBook, and Better Proposals charge nothing extra (and neither does Planar).

How does Planar compare to dotloop?

dotloop is a well-established option in this category and continues to work for many real estate agents. Planar's differentiation is fourfold: (1) drafting happens inside Claude, not in a Word-like editor; (2) recipients see a live HTML page rather than a PDF, with signature, payment, and scheduling embedded; (3) zero platform transaction fees on customer payments; (4) per-workspace pricing instead of per-seat, which keeps cost flat as the team grows. Where dotloop fits an existing workflow better, the two can coexist — Planar handles the proposal/listing agreement slice while dotloop handles whatever else it's already doing in the stack.

Do I need to use Claude to use Planar?

Planar is designed for Claude-native drafting and works best when installed as a Custom Connector in Claude. For users not yet using Claude, the dashboard at app.openplanar.com includes a web-based markdown draft form that produces the same Planar — same deal surface, same integrations, same engagement tracking. The web form is the floor; Claude-native drafting is the deeper experience.

Does Planar replace DocuSign?

Planar can replace external e-sign tools for inline agreements via native click-to-sign, which produces a deterministic signed PDF for the audit trail. For clients or jurisdictions that require an external e-sign envelope, Planar embeds DocuSign and Dropbox Sign as first-class providers on the Pro tier. You don't have to choose — you can offer both on the same Planar.

Can I use my own domain?

Yes. Planar Pro and Studio include custom domain support, so your Planars live at proposals.yourbusiness.com instead of a generic vendor URL. Plus customers use a subdomain on openplanar.com (e.g., yourbusiness.openplanar.com).

Is the recipient required to create an account?

No. Recipients open the Planar URL in any browser on any device. No login, no app install, no friction. Verification (for signing and payment) happens via magic link to the recipient's email. Senders see every recipient interaction — opens, sections viewed, button clicks — without the recipient needing an account.

We use dotloop / SkySlope for compliance.

Planar handles the listing agreement and the consultative pitch. dotloop and SkySlope continue to handle compliance and transaction rooms — Planar pairs cleanly with both.

Listing agreements are template-locked by our brokerage.

Planar attaches the broker-approved PDF as the binding document and uses the Planar page for the visual pitch, photography, comp analysis, and marketing plan. The signature lands on the attached envelope.

NAR settlement compliance is a moving target.

Planar lets you template the buyer-broker disclosure section once and re-use it across listings. Updates propagate as new versions.